THE ISLAMIC LIFE DESIGN
the barakah hour
Build a life that honors the religion, leverages the internet & protects your time, energy, and purpose.
Join 100,000+ Muslim thinkers, builders & seekers of barakah.
the resources
What I built so you don't start from zero.
The Faceless Million
Build a faceless brand that sells. Seven volumes on making money with digital products, with no face, no following, and no tech skills needed to start.
Start my faceless brandKalam
Content that sounds like you. Carousels and animated reels in one click, built from the formats behind my own viral posts.
Try KalamEternah
Du'a books, Qur'an journals, and notebooks. Seek the higher self through barakah.
Shop Eternah
who is saufiyah?
Just a girl from New York addicted to Islam & human potential.
I started my first faceless pages in 2019 while working a 9-to-5. Over 2 million people follow them now, and not one has seen my face.
Then I left the job. I built Eternah, The Faceless Million, and Kalam. The Barakah Hour started in 2023, and 100,000+ Muslims read it now.
Some of my launches failed. One PDF made $91k. I write about both.
My background is financial math and philosophy, so expect numbers and big questions in the same letter.
In case you're wondering why I always have my back to you, I wear the niqab in real life. So if you're waiting for a face reveal, you'll be here for a long time.
P.S. I don't do calls or "chats to pick my brain." If you want to learn from me, start with the letters.
get the next letter
Free. If it stops helping you, leave.