Some of my launches have failed.
And when something doesn't sell the way you expected, your brain can get dramatic very quickly.
Maybe nobody wants this.
Maybe I picked the wrong niche.
Maybe I should start over.
But a launch gives you information.
Your job is to figure out what that information is actually saying.
Because "it didn't sell" can mean very different things.
Did people actually want the problem solved?
Before blaming the launch, go back to the problem.
Are people searching for help with it?
Asking questions about it?
Buying other solutions?
Talking about it without you prompting them?
You want evidence that the problem exists outside your own head.
Did the right people actually see the offer?
A useful product can still flop if hardly anyone relevant knew it existed.
So trace the path.
Did people see the content?
Did they click?
Did they understand the offer?
Where did they stop?
If barely anyone saw it, you may have a distribution problem.
If the right people saw it and still weren't interested, look harder at the product, promise or positioning.
Fix the part that failed
Maybe the product needs work.
Maybe the promise is vague.
Maybe you attracted the wrong audience.
Maybe you simply haven't created enough distribution yet.
You do not need to burn the whole business down every time something underperforms.
Change the part the data is pointing to.
This is also why I care so much about survivable downside when choosing an opportunity.
Your early tests should teach you something without costing you so much that you can't afford another attempt.
Start smaller.
Test.
Observe.
Adjust.
Then go again.
This is one of the things we're working through during the Make Halal Money Online Challenge on September 27–29.
We start in less than 24 hours.
If you’re joining us, grab your free ticket now before the challenge begins.
We're going from choosing an opportunity, to figuring out what to sell, to creating the product, then building the content and distribution around it.
Including how to do that through a faceless brand.
I don't want you spending six months building something in private and only finding out at the end that nobody wanted it.
I want you learning from the market while you build.
If something fails, get specific about what failed.
That information can make the next version much better.
مع حبي (with love)
— Saufiyah
P.S. VIP also includes a case study breaking down my $91k PDF launch.
If you're wondering how to take a digital product from an idea to actual sales, you'll get a closer look at a real launch and what went into it.