A girl DM’d me last week asking if the Muslim market was too saturated to start something.

At first I wanted to har har har. But I realized a lot of people probably believe this.

So let me say it straight up.

The Muslim internet is still early.

I keep coming back to this idea I posted on Threads:

And I don’t think most Muslims realize what that means.

Open Instagram, YouTube, Substack or TikTok and look at the mainstream internet. Almost every major category already has established names attached to it. Personal finance has its giants. Fitness has its giants. Business has its giants. Beauty has entire ecosystems of creators, brands and products fighting for the same customer.

Then look at the Muslim internet.

Who is the obvious Muslim creator teaching personal finance to young Muslim families?

Who owns Muslim productivity?

Who has built the default online destination for Muslim homeschooling?

Who is building the biggest media company for ambitious Muslim women?

Who is teaching Muslims how to build internet businesses while actually respecting the way they want to live?

There are people doing all of these things.

But in many categories, there still isn’t a name where you immediately think:

Oh, of course. They own that space.

That is what makes this moment a once in a lifetime opportunity.

Go back to the early days of YouTube.

Someone could start filming videos in their bedroom with terrible lighting, no production team and no real business model.

Nobody knew what YouTube would become.

Some of those people later built companies worth millions. YES MILLIONS. I see 20-year olds living up their lives in $20,000 penthouses in the city.

The same thing happened with Instagram.

At first it was photos of brown coffee, orange sunsets, a 3-year old sibling, an awkward mirror selfie, and whatever someone ate for lunch.

Then came creators.

Then brands.

Then entire businesses built around audiences that started from a single account.

People who arrived early had something people entering now don’t have:

Open territory.

And I think the Muslim internet still has a lot of open territory.

Not because Muslims don’t use the internet.

We obviously do.

The opportunity exists because much of the internet we consume was built for somebody else.

The advice doesn’t always fit our values.

The products don’t always fit our lifestyles.

The business models sometimes require compromises we don’t want to make.

Even something as simple as “build a personal brand” usually assumes that you are comfortable making yourself the product. i.e.

For a lot of Muslims, that model was never attractive.

So they assumed internet business wasn’t for them.

I did too, in some ways.

Then I found out you could play the game differently.

When people hear “Muslim creator,” they sometimes immediately think of Islamic reminder pages. And we absolutely need beneficial Islamic content.

But I think the Muslim internet is much bigger than that.

Imagine a Muslim personal-finance brand helping families buy homes, invest responsibly and build wealth. Imagine a Muslim homeschooling company with curriculum used by thousands of families. A Muslim productivity brand. A Muslim travel company. A Muslim wellness platform. A media company covering business and culture through a Muslim lens. Software built specifically for Muslim creators (cough cough launching sooooon)

There are entire industries sitting inside this idea.

You don’t necessarily need to invent a new category either.

Look at something already working extremely well on the mainstream internet and ask:

What would the Muslim version of this look like if it were built properly?

That one question can give you years of business ideas.

The mainstream market has already done much of the expensive experimentation.

It has shown us what people pay for.

Courses work.
Newsletters work.
Software works.
Digital products work.
Memberships work.
Media works.

We get to study what has already been proven and rebuild parts of it for an audience whose needs are still underserved.

At some point the Muslim internet will become crowded too.

More creators will enter.

The obvious niches will have category leaders.

The best domain names will be taken.

Customer acquisition will get more expensive.

The standard for content will get much higher.

10 years from now, someone might look back at this period and think:

I wish I had started then.

The same way people today say they wish they had started YouTube in 2012.

I don’t think you need to panic and build something tomorrow.

But I do think this is a very good time to learn.

(1) Learn how to create attention (2) Learn how to communicate ideas (3) Learn how to turn an audience into a business.

Because those skills compound.

Someone who starts now and spends the next three years learning how the internet actually works could be sitting on an incredibly valuable asset by the time the broader Muslim creator economy catches up.

This might be the part I find most exciting. I started Eternah before AI became popular (est. 2020) and dabbled with online marketing even before that so I didn't even know what AI was. Business was harder. The old version of entrepreneurship required money, employees, inventory, office space, capital funding, a lot of brain power, etc… before you could even start.

Today you can start with a laptop.

You can build a newsletter. Create digital products. Sell education. Build a media brand. Launch software. And AI is reducing the amount of manpower AND brainpower required even further.

One person who understands content, distribution and monetization can now do what would have required a small company not that long ago. It’s literally insane.

And you can do a surprising amount of it without ever becoming the face of the business.

That part in particular changed my life as a Muslim woman who doesn’t want her face all over the internet. I built an audience of more than 1M+ people without needing to make my face the center of my brand alhamdulillah.

That gave me something much more valuable than followers.

It gave me distribution.

When you have distribution, you can launch ideas.

You can test products.

You can send thousands of people toward something you believe in.

You stop relying entirely on employers or somebody else’s audience.

You have your own corner of the internet.

I kept getting messages from Muslims who wanted to build something online but didn’t know where to begin. They had ideas. They had knowledge and experience with the problem.

Some had businesses they wanted to launch.

But they thought the only route to growth was becoming an influencer.

So I took the system I’ve used to build faceless brands and broke it down.

Faceless Million is for the person starting with an idea that they want to do something.

It walks you through choosing a niche, building a brand people actually remember, creating content that gets attention and eventually turning that attention into income.

The goal is to build an actual internet asset.

Something that can grow.

Something that could eventually become much bigger than an Instagram account.

And I think right now is one of the best times to start doing that inside the Muslim market.

Because the Muslim internet is still being built.

The category leaders of the next decade are probably not all famous yet.

Some of them may have 800 followers right now.

Some haven’t posted their first piece of content.

Some are still telling themselves the market is too saturated.

It isn’t.

At least not yet.

So the question I would ask isn’t:

“Is there still room for me?”

I would ask:

“What part of the Muslim internet hasn’t been built properly yet?”

Then I would start building.

If you want the system I use to build profitable brands (without needing to show my face) you can get Faceless Million below.

[GET FACELESS MILLION]

Price goes up to $49 soon.

Build while it’s still early.

مع حبي (with love)

— Saufiyah ♡