Yesterday I talked about figuring out what you could sell, so today I want to show you exactly how I would create a $27 digital product in one day because people make this process way more complicated than it needs to be.

If you gave me one day, no team, no product, a laptop, a small space to work, and wifi and told me I had to have something live by tonight, I would actually like the constraint because it forces you to stop doing all the things people use to procrastinate, like building a giant course before anyone has even paid you, before you can sell something for $27.

The goal for the day would be very simple: create the smallest version of the product that is useful enough for someone to buy, use, and immediately feel like it saved them time or helped them solve something.

The Faceless Million is a prime example of this letter. P.S. Price is going from $27 to $49 in like 24 hours. Click here if you want access to it before the price jump.

The first thing I would do is sit down and outline the topic before making anything, because I want to know whether I actually have enough experience with the problem to create something useful.

This is also a really good test for whether you should be selling something in the first place.

Let’s say I wanted to create a product around interviews, which is something I actually have experience with because I’ve landed multiple 6-figure remote job offers during a time when the job market was struggling, gone through ridiculous numbers of interviews, and got hired at JPMorgan’s headquarters when I was 18.

I would open a Google Doc, Notes app, or literally use pen and paper and start dumping everything I know:

At this point I’m not trying to make it pretty or even organize it perfectly. I just want to see how much I actually know.

If I can barely come up with anything useful, then maybe this is not the product I should make yet. But if I can sit there for an hour and keep talking, remembering examples, adding stories, thinking of mistakes, and explaining what I would tell a beginner to do, then okay, there is probably a product somewhere in there.

This is also where I start thinking about what the starter version could be.

Not the ultimate version with every single thing I know.

Just the smallest version someone could pay $27 for and genuinely get value from.

For the interview example, that might be:

That is already enough for a starter product.

This is actually something I do pretty early in the process. Because you can't sell something if you don't have a checkout page. So this is actually more important than the product itself.

For something this basic, I use Stan Store (get 10% off with this link), so after I have the outline and I know what I’m selling, I’ll usually create the product inside Stan (or link it with a Google Drive), set the price, start writing the landing page, and get the checkout side of everything set up before the whole PDF is completely finished.

I like doing this because writing a landing page forces you to answer questions that expose whether your offer actually makes sense.

You should be able to clearly answer:

If I’m struggling to answer those questions then usually the issue is not the sales page. The issue is that the product itself is still too vague.

For a $27 product, I also do not think you need some insane funnel. Although, if you are running ads, then you do. But that's for more advanced folks. You can literally have a page that explains the problem, what they’re getting, what is inside, the price, and then the button.

That is enough to test whether people actually want it.

And it’s enough to generate serious cash. Seriously. I’ve made $80,000/month selling PDFs. No ads. Just straight organic content.

Then I go back to the actual content and honestly this is probably where the biggest chunk of the day goes because this is the part that actually matters.

I basically yap into ChatGPT 5.6 Sol.

I’ve found it pretty good for yapping into recently because I can give it the outline, explain what I’m trying to teach, talk through my actual experience, tell it what examples I want inside, explain what I disagree with, and basically dump everything from my head into it.

Then I’ll see what outline it gives me back, what it produces, what it thinks I’m missing, and how it organizes the information.

Sometimes it brings up something I forgot.

Sometimes it organizes something better than I did.

Sometimes it gives me something where I’m like, absolutely NOT.

Sometimes there are obvious gaps.

Then I go back in and fill those gaps myself.

And I know most of you are probably going to use AI if you’re creating digital products now, which I completely understand because I use it too but this is the part I think people are getting wrong.

The main substance still needs to come from your head.

Your experiences, your examples, your opinions, your processes, your mistakes, your taste, your judgement, the things you’ve tried that did not work, the things you would only know because you have actually done the thing you are teaching.

AI can help you organize everything, structure it better, catch gaps, clean up wording, or move faster, but it should not be manufacturing your expertise for you.

I’ve been seeing so many digital products recently where you can immediately tell somebody typed something like “write me a comprehensive ebook on productivity” and pasted the whole thing into Canva.

And yes, obviously use AI. Who doesn’t nowadays?

But the final product still needs to sound like you.

If somebody could generate basically the same product by putting one sentence into ChatGPT, then why exactly are they paying you $27? The only differentiator I can think of at the moment is that you have better marketing.

So that is probably why the content section takes me the longest. I go back through everything, make sure I agree with it, make sure the examples are mine, make sure it sounds like how I would actually explain something, delete generic AI wording, add the parts that only come from experience, and make sure I am not putting my name on something that sounds like AI wrote the whole thing for me.

I know some of you will ignore this and let AI write the whole thing for you because it’s getting insanely good but that's on you buddy.

Being able to tell when something sounds AI-generated is becoming a skill by itself especially because once you notice the patterns you start seeing them everywhere and I might do a completely separate email on that because there is a lot to say there.

Once the main content is there, I would go through it again and ask myself whether I can turn any of the explanations into something more useful.

People are not necessarily paying $27 because they want another huge ebook to read.

A lot of the time, they are paying because they want you to remove thinking, trial and error, or work from the process.

So if I’m creating an interview product, instead of writing twenty pages explaining why preparation matters, I would rather give them:

If I’m creating a meal prep product, I would rather give them:

If I’m teaching content, I would rather give them:

The product becomes more valuable when someone can actually use it instead of just read it.

That is the part I would focus on if I only had one day.

Once the content itself is actually good, then I care about design.

Personally, I do not really sit there and design all my PDFs from scratch anymore because I have VAs and designers, so usually I will give it to someone on my team and have them turn it into something custom. However, once upon a time I did. For a long time.

If you do not have a team, that is completely fine. You can literally sit there and design it yourself in Canva. It is not that complicated. It just takes time and patience to duplicate a page and copy + paste info from your word doc and format.

You can also give it to Claude if you are trying to get something done very quickly and want help turning the content into something presentable.

Personally, I prefer custom-made PDFs over the ones Claude generates because I think you get more control over the design and they usually feel more intentional but if your goal is to get version one out today, then I would use whatever gets you to the finish line fastest. But if you have any sort of taste, you can actually tell Claude how to do it, and it gives you a much better result almost similar to doing it from scratch on Canva.

Remember, you can redesign it later.

The important thing is that you do not spend 3 weeks designing a product nobody has paid you for yet.

At this point, I would want at least 3 things finished:

Then I would tell people it exists.

I would post about the problem, email my list if I had one, send it to people who have asked me about the topic before, and start putting it in front of real humans.

And because you love math, here is what a $27 product actually looks like:

Now obviously you are not going to make a random PDF tonight, put it on Stan Store, and suddenly sell 111 copies tomorrow just because the product exists.

The part people forget is distribution, distribution, distribution.

This is the reason people with large audiences are gaining a lot of clout these days.

You still need people to see it.

You need attention, content, an audience, trust, and people who actually care enough about the problem to click.

And that is the harder part.

The product itself can be built pretty quickly if you already understand the problem and you can focus for a day.

Building an audience that you can put that product in front of again and again takes much longer.

That is the part I have spent years figuring out: how to make content people care about, how to grow an audience, how to build trust, how to turn attention into an actual business, and how to do that without needing to make your face the entire brand.

So I took what I learned and put it into The Faceless Million.

It is not just “here is how to make a PDF.”

It is how to figure out what to build, create the content around it, grow an audience, make people care, turn what you know into something sellable, and then actually get that offer in front of people.

And funny enough, the first version of Faceless Million basically started like this.

I outlined what I wanted to teach, talked through everything I wanted inside, built the starter toolkit, got the first useful version finished in roughly 8–10 focused hours, put it out at a ridiculously low early price, and then kept expanding it into the much bigger version I am literally finishing as we speak.

Which is why August 31 is the last day you will be able to get Faceless Million for $27.

After that, it goes up to $49.

Get Faceless Million for $27 → [CLICK HERE]

مع حبي
(with love)

– Saufiyah

P.S. If you are making your first product, I would not ask yourself how impressive you can make it. I would ask whether somebody can buy it tonight and immediately feel like it saved them time.

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