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There was a point where I could not get much past around $30k/month.

I even had it in my bio lol.

I wanted to. I had just quit my 9-5. I was building online, I knew how to sell, I had an audience, I had products. But looking back, I didn’t fully see myself as someone who consistently made significantly more than that online.

I read this book from the 1960s that explains self-image like a thermostat.

You set your house to 70°. If it gets too cold, the heat comes on. If it gets too hot, the system brings it back down. And his argument is that we do something very similar with ourselves. We have a range that feels like us. A certain amount of money feels normal. A certain lifestyle feels normal. And when we get too far outside that range, we can start doing really weird things to get back to where we feel comfortable. The book argues that trying to force new behavior without changing that internal setting creates tension, which is why pure willpower can backfire.

Indeed, Allah will not change the condition of a people until they change what is in themselves.(13:11)

For example, you make more money, then immediately spend all of it (was me). You finally have a good month and call it a rare month (me). You know you need to sell but suddenly you feel weird about promoting (also me).

Sometimes the problem isn’t that you need to press the gas harder.

You need to release your brakes.

So here is how I’ve personally worked on raising mine to a point where $100k/months feel normal.

Don’t tell me what you want to make. What number actually feels normal to you?

Maybe $1k/month online sounds realistic. Maybe $10k. Maybe $30k. Maybe $100k.

Then there’s probably another number where your brain immediately goes: be serious fr 😭

That’s the interesting number.

For me, $10k/month used to feel huge. Then I made it. Then I did it again. And again. Eventually it became: oh ok. I can do this.

Then I found another ceiling.

A good goal should be within your reach but not within your grasp.

Meaning it should give you a good stretch but not be so ridiculous to your current self-image that you can’t even mentally place yourself there.

So if you have never made $100 online, maybe your immediate goal doesn’t need to be $10k/month. Make $100, then $1k, then $3k, then $10k.

Your goal can keep moving as you do.

I've met people who have never made more than $100k in a month suddenly decide their goal for next month is $200k profit. Be optimistic, obviously. But make the next number believable enough that you can actually see yourself operating there. If I'm making $50k/month, could I make $1M/month one day? Of course bi idnillah. But my next goal might be consistent $100k months. Then I can work backwards and figure out what actually needs to change to get there.

This has probably been the biggest one for me.

I had to keep putting myself around people making significantly more money than I was. I read books by multi-millionaires and billionaires. I studied multi-millionaires and billionaires. I paid $25,000 and more to get into rooms. I asked questions. I watched how people at the next level actually operated.

Because there is a huge difference between seeing someone post “$1M MONTH!!!” online and actually sitting next to someone or being on a Zoom call with someone makes $1M/month and hearing them talk about their business like a normal human being.

At first you’re like: woah.

Then after enough exposure it becomes: oh. people actually do this.

And then: why couldn’t I?

That doesn’t magically make you the money. But it changes the questions you ask. It changes what opportunities you notice and it changes what you are willing to try.

Once you know where you’re trying to go, the “road signs” that can help you get there become easier to notice.

This is why I get so excited about someone making their first sale.

Recently someone in The Muslim Creative Inner Circle (starting from zero) made their first ever islamic digital pdf sale. Allahumma barik.

Financially, maybe that first sale isn’t life changing. But mentally?

Before: can I actually make money online?

After: wait... how do I do that again?

Completely different question.

Your brain finally has evidence. Then you get another sale. Then another. Then your first $1k month. Then your first $10k month. What once felt foreign starts becoming normal.

Then you raise the thermostat again.

If your income keeps snapping back to the same level, ask yourself what you actually believe.

Maybe it’s:

“People like me don’t make that much.”
“If I make more money, I’m going to become less religious.”
“I have to work more hours to make more money.”
“Nobody is going to pay me that much.”
“I’m bad at selling.”

You can have a $100k/month goal written in your Notes app while subconsciously thinking one of these all day.

That’s the brake we talked about earlier.

So I’d do an money audit:

What do I believe about money right now?
Where did I learn that?
Is it actually true?
What would I need to believe to operate at my next level?

Then start giving your brain different evidence.

If you believe nobody will pay you, make the first sale.

If you believe people like you don’t make $100k months, get around people who do.

If you believe you have to work 16 hours a day, study businesses that create leverage.

If you believe selling is annoying, sell something useful and watch someone thank you for it.

You’re basically making the new setting more familiar until it stops feeling like someone else’s life.

Think of goal setting as a familiarization project. The point is to make the new state feel increasingly normal instead of relying on brute force to drag yourself there.

And I need to say this because we are Muslim: your thoughts do not create your rizq.

I do not believe you can sit there visualizing $100k and magically manifest it into your Stripe account. But your beliefs absolutely affect the means you take: whether you try, learn, sell, enter the room, invest, ask, and even persist long enough to see what al-Wahhab, The Giver of Gifts, gives you.

That is a huge part of why I made The Muslim Operator.

Because I can give you the strategy inside Faceless Million: how I would build the page, create the content, find the buyer, create the product, market it, and turn attention into money.

But eventually, you are the one operating all of it.

Your beliefs. Your discipline. Your relationship with rizq. Your health. Your salah. Your ability to handle more responsibility without the business taking up your entire life.

So your hw tonight is simple:

My current normal: $_____ / month
My next believable level: $_____ / month
The belief I probably need to break to get there: __________

Then ask:

What would someone operating normally at that level be doing that I am not doing yet?

Faceless Million + The Muslim Operator are still $39 for the next few hours.

At 11:59 PM PST tonight, it goes to $49.

[GET FACELESS MILLION + THE MUSLIM OPERATOR HERE]

If you already bought Faceless Million, you already get The Muslim Operator. You don’t need to do anything.

P.S. I’m curious so reply and tell me your two numbers:

current normal → next believable level

مع حبي
(with love)

– Saufiyah